Short answer: Bigin is Zoho's low-cost CRM for small businesses. AICRM is a proactive CRM with a daily brief and a voice agent. AICRM costs $29, $79, $149 a month with no per-seat charge. Bigin by Zoho costs $7 (£5) to $20 (£15) (USD, converted from GBP, billed yearly, per user per month). Choose Bigin by Zoho if budget is the main constraint, or you already run on Zoho. Choose AICRM if you want a CRM that prompts you with what to do next instead of waiting to be searched.
Prices quoted in pounds are converted to dollars at £1 = $1.34 (approximate, October 2026) with the vendor's own figure in brackets.
USD per month, no per-seat charge. 7-day free trial, card required.
USD, converted from GBP, billed yearly, per user per month
Free plan: Yes, single user, 500 records. Trial: 15 days. AI: Writing assistant, record summary, email reply assistant and churn analyzer from Premier; MCP support listed on all plans.
| Feature | AICRM | Bigin by Zoho |
|---|---|---|
| Daily brief of what needs attention | Yes Daily Brief on the dashboard and emailed at 7am on weekdays: follow-ups due, unanswered emails, new signals, returning visitors, open tasks, customers gone quiet. | Not found Not found on the vendor pages we checked. |
| Flags emails nobody replied to | Yes Flags one-to-one emails sent from AICRM with no reply after 3 to 14 days, cleared when an email, call or meeting comes in. Covers email sent through AICRM only. | Not found Not found on the vendor pages we checked. |
| Alerts when a known contact returns to your site | Yes Known contacts back on your site appear in the Daily Brief with pages viewed and a suggested action. Prospects also identifies companies visiting (reverse-IP). | Not found Not found on the vendor pages we checked. |
| Do things by voice | Yes Voice agent with tools that read and write CRM data: find contacts, add contacts and tasks, reassign owners, build segments, draft campaigns. | Not found Not found on the vendor pages we checked. |
| Finds new leads for you | Partial Lead Finder searches public LinkedIn profiles for your ideal customer, gives a fit reason for each, and adds only the ones you approve. 10 candidates per run, included in every plan, usable by voice. No email addresses are found yet, so it drafts LinkedIn connection notes rather than emails. | Not found Data enrichment and inbound ad-lead capture only. No search for new people found. |
Yes = offered as described. Partial = something related is offered, see the note. No = confirmed not offered. Not found = we did not find it on the vendor pages we checked on 2026-10-09; that is not proof the feature is missing.
AICRM is a full CRM underneath. Here is how the fundamentals compare with Bigin by Zoho.
| Feature | AICRM | Bigin by Zoho |
|---|---|---|
| Contacts, tasks and activity history | Yes Contacts with notes, tasks and an activity timeline, CSV import and export. Caps: 2,000 / 5,000 / 20,000 contacts by plan. | Yes 500 records on Free, 50,000 on Express, 100,000 on Premier. Source |
| Sales pipeline for deals | No No deal pipeline today. Contacts move through lifecycle stages (lead, customer) instead, and the Daily Brief tells you who to follow up. | Yes Single pipeline on Free, team pipelines from Express. Source |
| Email campaigns to a segment | Yes AI audience segments (behaviour, inactivity, lifecycle stage, lead score, industry, source) with campaigns sent straight to them. Included in every plan. | Yes Mass emails with email insights from Express. Source |
| Automations | Yes Lifecycle and segment-triggered emails, nurture and re-engagement. No usage limit on automations. | Yes 3 automations on Free, 30 on Express, 50 on Premier. Source |
| Forms that create contacts | Yes Embeddable forms and website visitor tracking that links page views to submissions. Included in every plan. | Yes No-code form for contacts and pipelines, on Free. Source |
| Calendar and booking pages | Yes Google Calendar sync and public booking pages. | Yes Booking and appointment scheduling, 1 on Free up to 100 on Bigin 360. Source |
| Integrations | Partial Google Calendar, CSV import and export, and BCC email logging. A much shorter list than the platforms alongside. | Yes Zoho apps, Google Workspace, Outlook, Zoom, QuickBooks and more. Source |
| Free plan | No No free plan. 7-day free trial with full features, card required up front. | Yes Free for one user, 500 records. Source |
Yes = offered as described. Partial = something related is offered, see the note. No = confirmed not offered. Not found = we did not find it on the vendor pages we checked on 2026-10-09; that is not proof the feature is missing.
budget is the main constraint, or you already run on Zoho.
you want a CRM that prompts you with what to do next instead of waiting to be searched.
AICRM is $29, $79 or $149 a month with no per-seat charge, limited by voice minutes and contacts. Bigin by Zoho is Free $0 (£0), Express $7 (£5), Premier $13 (£10), Bigin 360 $20 (£15) (USD, converted from GBP, billed yearly, per user per month). Prices read from https://www.bigin.com/pricing.html on 2026-10-09. Currencies differ, so check the vendor page before deciding.
Free plan: Yes, single user, 500 records. Trial: 15 days. AICRM has no free plan; it has a 7-day free trial with full features and a card required up front.
Choose Bigin by Zoho if budget is the main constraint, or you already run on Zoho.
Choose AICRM if you want a CRM that prompts you with what to do next instead of waiting to be searched.
All read on 2026-10-09.